Apple Achieves Top Share in 2012, Dethrones Six-Year Champion SHARP

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On February 13, investigation firm Counterpoint Research published its findings on individual vendor share in Japan. Apple has dethroned six-year champion SHARP to become the cellphone maker with top market share in Japan during the year 2012.

Apple occupied 16% of the market in the 4th quarter of 2012, with an all-year cellphone market share of 15%, putting them in the top spot for the first time ever. “Global brands have started to monopolize the market, and Japan is no longer suffering from the Galapagos syndrome,” was Counterpoint’s remark about the findings. They also noted, “Although Nokia and Motorola had previously challenged the Japanese market to no avail, the situation has changed with the advent of the smartphone boom.”

Original article (in Japanese)

 

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