A lot has been written on how the iPhone performs in Japan, the world’s most advanced mobile nation, but the general consensus in this country now is that it sells very well (even though both Apple and provider SoftBank Mobile refuse to break down Japan-specific sales numbers). It’s rumored that the number of iPhones sold in Japan has passed 3 million.
There are reasons for this success (super-low pricing, aggressive marketing, Apple’s pre-iPhonebrand popularity in Japan, clever product positioning by SoftBank, etc. etc.), but we’re talking about a country in which basically every cell phone is a smartphone, a country where you’d be hard-pressed to find a handset without a digital TV tuner or e-wallet function, for example.
And that means that the 4.9% share the iPhone now commands in the entire Japanese cell phone market, as reported [JP] by a Japanese research insitute today, is more than impressive (Sharp, with 26.2% market share, is the number one).