Locally-developed and well-translated content is the key to having mobile apps discovered by consumers. In Apple’s Japanese App Store, 87% of the ten highest-ranked apps in all 21 categories were available in Japanese, as of February. Germany (83%) and France (82%) were other markets where over four-fifths of the highest-ranking apps were available in the local languages. In China, Chinese-speaking apps accounted for 76% of the highest-ranked apps – with about half of them developed specifically for the local market.
Over 80% of Top iOS Apps in Japan, Germany, and France Are in Local Languages via ABIresearch
カテゴリー: Market data in Japan