Tip: Localize the description of your app in the App Store.
Don’t forget that there are customers all over the world and they speak all kinds. You need to do everything you possibly can to convert them when they land on your App Store page. The description of your app is a crucial part of the funnel. NB: Localizing the app itself is often tricky and means that every subsequent update also has to be maintained. Instead, start by localizing your description in the App Store. Then it’s easy to update if your change your normal copy.
Example: Japan is a huge part of our total sales. As many of Japanese users don’t speak English you are relying on your app icon, your price, and your app name to convert them into customers.